Designing With Web - Part 3: week 1

Reinforce escape the city experience for clubbers based on machine learning

Group 25

Project 1: The Party-Bus Tour

Context

We know for a fact that clubbers, nowadays, know very well what they need to have fun. And so do we.

A group of friends, alcohol, loud music they like, and dancing. And they can find all those things easily: Any town you go to, there will always be a nightclub that is opened,giving all those clubbers what they want, one way or another.

But there is one thing those nightclubs can try to give, but struggle to: An original, new experience. They can change the music or the alcohol cocktails or try to invent a new concept; but at some point, these nightclubs run out of ideas.

Today, clubbers in the cities need new partying experiences.

Target

All town-clubbers and party-averse tourists in need of a new, outdoor experience.

We target all people who are willing to put the price in a new type of party, as well as people trying to discover the city they are in.

Service offered

The idea would be to offer renting a party-bus (a popular concept in other countries such as the United States, where people travel around the city in the vehicule while partying, listening to music, and drinking alcohol. The interior of the bus is entirely decorated to fit the party setting) along with its chauffeur.

While traveling on the road, the group renting the bus would be partying, and the bus would make a tour of all the panoramic sights around the city.

Once arriving at the sight, the bus would stop for 30 minutes so that people can get out and enjoy the view all the while continuing to party; then start up again and move on to the next place to see The tour would be determined thanks to a software that would calculate an itinerary that both fits the timetable the clients asked for, and the panoramic sights that are most popular on the web.

Identity
Benchmark

List of concurrents: All nightclubs, party-limo and party-bus services

Example of Lyon

-Party bus: already existing party bus/limo services in lyon (we took this city as an example), but none offering to go outside the city; or doing tours other than bars and demanded destinations from customers

- City bus lyon: regular day-bus for tourists looking to visit

-Regular nightclubs: As we mentioned before, they do offer the party to clubbers, but without new experiences

References

Project 2: Party trip

Context

Nowadays the number of clubbers is growing each year. But what is this new trend ?
Clubbing is a new trend which is born in Finland, Estonia and Lettonia. And now this is a true way of life.

What are the characteristics of this way of life ?
As we may wonder the clubbers are not only interested by music and party. But they want to discover new places and new people. They want to share their passion with others. They want to have fun with people like them and to have a break from their routine.

Clubbing is a trend which spreads quick. And these people want new things. Moreover they are aware of the beautiful things which surround them and they want to see them.

Target

All town-clubbers and party-averse tourists in need of a new, outdoor and abroad experience. Clubbers who want to escape the city and to see the beauty of the nature.

We target all people who are willing to put the price in a new type of party, as well as people trying to discover the Scandinavian countries in a partying way.

Service offered

Our idea is to be a kind of travel agency specialized in party organization. The travel agency would create party trips in the Scandinavian countries. Why the Scandinavian countries ?
Because clubbing is born there and the landscapes are beautiful. Clubbers can so enjoy both.
For example the agency would organize beautiful hikes in the mountain or near the sea for the day and the night the agency would buy tickets to enter the biggest party organized in the country.

These trips will be packages, it means that clubbers would buy for example 300€ and everything would be included (alcohol, parties...). In those trips clubbers would have fun the night and could enjoy, while meeting people like them the day.

Identity

Benchmark

List of concurrents: Festival, party trip websites, nightclubs

Examples of party trip

- Party trip already exists but they don't offer to do activities the day and they don't propose being with others clubbers. It's not all inclusive trips so clubbers can't meet new people like them. - Bus renting like oui go or flixbus following by nightclubs in Italia...

References